For the 50th anniversary of Merian Gärten we developed a communication concept with posters, flyers and signage to attract new and existing visitors. Nine installations, numerous favourite locations and a festive programme gave a new view of the gardens and their diversity over the course of two days.
Folded Map & Flyer
The easy to set up signage concept consisted of wallpapered lettering and wooden slats directly inserted into the floor. Large-scale illustrations on the overview plans, path and text boards guided the visitors through the gardens.