The art fair VOLTA takes place twice every year: in March on a pier on the Hudson River in New York and in June at the Markthalle in Basel. The central element of the graphic concept is composed by a modular art catalogue that the visitor is asked to compile. By transforming the catalogue from a regular hardcover art-book into a system composed by a folder and individual folded pages, it was possible to create an elegant and customized experience for the visitor and as an added bonus for the client to significantly reduce the amount of paper required.
About the art fair:
70–100 galleries per exhibition
Basel: 15,000 visitors
New York: 25,000 visitors
VIP Invite and Exhibition Map